National Thoroughbred Racing Association (NTRA) Radio TANGO LESSONS by Devito/Verdi

TANGO LESSONS

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Industry Culture, Leisure & Sport, Sports Teams & Events
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released December 2004

Awards

Cannes Lions 2005
Radio Travel, Entertainment & Leisure Gold Lion for the Campaign

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Daniel Giachetti/John Clement
Agency Producer: Barbara Michelson


Script in English

ANNCR: And they’re off. Out of the gate it’s TANGO LESSONS with YOUR FIANCEE and low-cut dress. Here comes LATIN DANCE INSTRUCTOR with PONY TAIL, CHEST HAIR and SILK SHIRT. Oh no, LATIN DANCE INSTRUCTOR is making a move on YOUR FIANCEE with MUI BONITA, MUCHO SEXIO and NICE MARACAS. And now it’s DIRTY DANCING with gyrating hips. And LATIN DANCE INSTRUCTOR is all over NICE MARACAS. SILK SHIRT is nowhere in sight. Where the heck did SILK SHIRT go? And in the end it’s YOUR FIANCEE with ADIOS AMIGO, LIVIN LA VIDA LOCA and HASTA LA VISTA, BABY.

VO: For a better time, go to the track. National Thoroughbred Racing. We bet you love it.