National Thoroughbred Racing Association (NTRA) Radio YOGA by Devito/Verdi

YOGA

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Industry Culture, Leisure & Sport, Sports Teams & Events
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released December 2004

Awards

Cannes Lions 2005
Radio Travel, Entertainment & Leisure Gold Lion for the Campaign

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Daniel Giachetti/John Clement/Brad Emmett
Agency Producer: Barbara Michelson


Script in English

ANNCR: And they’re off. Out of the gate it’s Yoga CLASS with Deep breathing and MEDITATION. Now coming around the outside of FOREHEAD is left-foot. It’s left-foot in front of Forehead. It’s forehead in front of pelvis. It’s PELVIS in front of eye socket. It’s EYE SOCKET in front of FAMILY JEWELS. How the heck did EYE SOCKET get in front of FAMILY JEWELS. And here comes Deep breathing again with INNER PEACE. But wait, from out of nowhere it’s silent but deadly. SILENT BUT DEADLY is all over YOGA CLASS. DEEP BREATHING has stopped in its tracks. And YOGA CLASS isn’t gonna last long. And in the end it’s GASPING FOR AIR, Light A MATCH and So much for SERENITY.

VO: For a better time, go to the track. National Thoroughbred Racing. We bet you love it.