Nationwide Radio FLEXIBLE by Radioville

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Industry Banking & Financial Services
Media Radio
Market United Kingdom
Agency Radioville
Director Ben Fairman, Ian Mactavish
Creative Director Tim Craig
Account Supervisor Stephen Donovan
Released June 2004

Credits & Description

Advertising Agency: RADIOVILLE, UNITED KINGDOM, London
Creative Director: Tim Craig
Scriptwriter: Mark Gilmore/Rich Johnston/Tim Craig
Agency Producer: Liz Oliver
Account Supervisor: Stephen Donovan
Advertiser's Supervisor: Steve Vinal
Director: Ben Fairman/Ian MacTavish
Sound Engineer: Jim Griffin

Script in English

David: Can I help you sir?

Matt: Yes, I’m buying a house.

David: Well, we do mortgages!

Matt: But are they flexible, like at Nationwide?

David: Flexible mortgages? Why would you want one of those?

Matt: Well, I might want to make overpayments.

David: Why would you want to do that?

Matt: To reduce my mortgage.

David: Why would you want to do that?

Matt: To pay it off sooner.

David: Why would you want to do that?

Matt: So I could, I dunno, see the world?

David: Why would you want to do that?

Matt: Because I just do.

David: No no no, stay where you are and keep paying us lots of money for years and years and years.

Matt: But why would I want to do that?

David: Do stop asking so many questions.

FV: Unlike some places, every new mortgage from Nationwide lets you make overpayments, underpayments or even take payment holidays. For a more flexible mortgage when buying a home, call 0800 302010 or visit any Nationwide branch. Mortgages subject to status, age, valuation and security. Written quotations on request, calls may be recorded.
Brief Explanation

The voiceover artists in this radio campaign are Matt Lucas and David Walliams, two popular comedy actors in the UK.

Our reason for casting them - which we did before the Little Britain TV phenomenon kicked off - was because they are fantastically versatile RADIO actors. Our advertising idea needed obvious 'cartoon' style characters, to give us license to send up differences in service between Nationwide and its competitors, but without causing offence by making it too real or sour. In other words, we needed the listeners to be 'in on the joke', and that way win their trust and affection. Matt and David can play a range of characters, and switch roles from antagonist to protagonist with consummate ease - no one listening minds - in fact they love it.