Nature Valley Radio Jump In A Lake by Y&R Johannesburg

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Jump In A Lake

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Industry Grocery and Other foods
Media Radio
Market South Africa
Agency Y&R Johannesburg
Creative Director Nkanyezi Masango
Copywriter Beatrice Willoughby
Released June 2016

Credits & Description

Nature Valley creates wholesome snacks – it’s a brand that’s all about the goodness of nature. They wanted to promote being outdoors and show that getting out there is a worthwhile experience.
So we took well-known sayings that use activities in nature as insults – (‘go take a hike’, ‘jump in a lake’ and ‘go crawl under a rock’) which gives the outdoors a false, negative reputation. The humorous, whimsical ads aim to create a more positive association around nature and show that amazing things happen when you get out there.
Media: Radio
Category: Food
Client: General Mills South Africa
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Copywriter: Beatrice Willoughby
Agency Producer: Justin Fraser
Studio: Big Leap
Engineer: Craig Ormond