Netflorist Radio A War of Words, 2 by FCB Cape Town

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A War of Words, 2

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Industry Flowers delivery
Media Radio
Market South Africa
Agency FCB Cape Town
Released June 2016


D&AD 2017
Crafts for Advertising Sound Design & Use of Music for Radio Advertising Graphite Pencil

Credits & Description

Netflorist "A War of Words" Radio Campaign - The Kitchen of Fury, Status Liked
Agency / Entrant FCB Africa (Pty) Ltd
Product Netflorist
Business sector Retail Services/Stores
Account Management Mike Di Terlizzi, Sarah Caradoc-Davies
Agency FCB Joburg (Pty) Ltd
Agency Art Director Tshepo Mosoeu
Agency Producer Evelyn Bonase
Brand Representative (Client) Thalisa Theeruth
Chief Creative Officer Brett Morris
Creative Director Suhana Gordhan
Director N/A
Executive Creative Director Jonathan Deeb
Music & Sound Composition Ross McDonald, Myles McDonald
Performance James Chiu, Lebo Modiba, Mary Makhatho
Producer N/A
Recording Studio Hey Papa Legend
Strategist Kabelo Lehlongwane
Writer Thabang Manyelo
South Africa’s largest gifting website wanted to encourage ‘everyday gifting’ and not just ‘occasion gifting’, so we decided to remind consumers of other reasons to give gifts beyond the usual anniversaries and birthdays.
When you’ve done something wrong, trying to say sorry can often end in a war of words – words that cause more harm than good. So, saying sorry is better said with flowers. In this spot, a battle unfolds between loved ones. The typical words of anger, frustration and disappointment you hear in a fight, are not just words, they become actual weapons – on a battlefield.