ANALOGY by DDB New York for New York Lottery

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ANALOGY

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Industry Lottery & Gambling
Media Radio
Market United States
Agency DDB New York
Producer Glen Navaro
Account Supervisor Leo Mamorsky
Production Howard Schwartz
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: NY LOTTERY
Product/Service: STACKS OF CASH INSTANT GAMES
Agency: DDB NEW YORK
Scriptwriter: Mike Sullivan
Agency Producer: Ed Zazzera/Walter Brindak
Account Supervisor: Leo Mamorsky
Production Company: HOWARD SCHWARTZ, New York, USA
Producer: Glen Navaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW YORK, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Introducing Stacks of Cash, the new instant game from the New York Lottery with fifteen chances to win up to three million dollars. It’s kind of like being a grizzly bear... SFX: Roar ANN: ...during a stacks of salmon run... SFX: Rushing water ANN: ...with an entire river to himself... SFX: Roar ANN: ...and the bear has the mouth of a truck driver. BEAR: Holy (bleep) I’ve got the entire river to myself. Look at all these stacks of salmon! They’re everywhere. I must be the luckiest (bleep) grizzly in the forest! Come here, salmon! ANN: I'm sorry grizzly, you hairy fool. I was just using you as an analogy. BEAR: What’s an analogy? ANN: So there you have it: the new instant game Stacks of Cash is like being a grizzly bear, during a stacks of salmon run, with an entire river to itself and the mouth of a truck driver, that just realised he's an analogy. BEAR: Thanks a lot (bleep)! ANN: Play Stacks of Cash today and the next stack of cash may be yours. BEAR: Hey, you never know.