YO MAMMA by DDB New York for New York Lottery

Adsarchive » Radio » New York Lottery » YO MAMMA

YO MAMMA

Pin to Collection
Add a note
Industry Lottery & Gambling
Media Radio
Market United States
Agency DDB New York
Creative Director John Russo, Rich Sharp
Producer Glen Navaro
Account Supervisor Leo Mamorsky
Production Howard Schwartz
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: NY LOTTERY
Product/Service: MOTHER'S DAY INSTANT GAME
Agency: DDB NEW YORK
Creative Director: Rich Sharp/John Russo
Scriptwriter: Howard Finkelstein
Agency Producer: Ed Zazzera/Matt Nowak/Brett Fisher
Account Supervisor: Leo Mamorsky
Production Company: HOWARD SCHWARTZ, New York, USA
Producer: Glen Navaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW YORK, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Yo’ momma is so kindhearted, when she goes out to eat, she tips twenty FIVE percent. MVO2: Yo’ momma is so stylish she doesn’t even know what 'mom jeans' are. MVO3: Well yo’ momma is so elegant, she makes aprons look like evening gowns. MVO2: Yo momma is so nice, she gives up her seat on the subway even when she’s the only one on the train. MVO3: Stand up, momma! ANN: Mother’s Day. The time to be nice to moms everywhere. Make your mom smile with the Mother’s Day Instant Game from the New York Lottery. She can win up to 250,000 dollars. Hey, you never know.