|Industry||Traffic safety, Against alcohol|
|Agency||Clemenger BBDO Wellington|
|Executive Creative Director||Brigid Alkema|
|Creative Director||Emily Beautrais, Steve Hansen|
|Art Director||Jp Twaalfhoven|
Credits & Description
Winter sports means drinking. Which means more young New Zealand males are putting their lives at risk by driving drunk afterwards. Their mates don't want to see them hurt. But it's hard for them to step in. So NZ Transport Agency and Clemenger BBDO | Touchcast enlisted the help of some of New Zealand's most well known commentators to remind every sports fan that they can be a legend by stepping in and stopping a mate driving drunk.