New Zealand Transport Agency (NZTA) Radio The Local by Clemenger BBDO Wellington

The Local

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Industry Traffic safety, Against alcohol
Media Radio
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Brigid Alkema
Creative Director Emily Beautrais, Steve Hansen
Art Director Jp Twaalfhoven
Copywriter Frances Cooke
Released August 2017

Credits & Description

Winter sports means drinking. Which means more young New Zealand males are putting their lives at risk by driving drunk afterwards. Their mates don't want to see them hurt. But it's hard for them to step in. So NZ Transport Agency and Clemenger BBDO | Touchcast enlisted the help of some of New Zealand's most well known commentators to remind every sports fan that they can be a legend by stepping in and stopping a mate driving drunk.
Media: Radio
Category: Health & safety
Agency: Clemenger BBDO, Wellington
Client: NZ Transport Agency
Country: New Zealand
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Creative Director: Steve Hansen
Art Director: JP Twaalfhoven
Copywriter: Frances Cooke
Business Director: Linda Major
Sound Design: Paul Stent
Agency Producer: Josh Stuart
Project Manager: Robbie Allen
Account manager: Matt Barnes
NZ Transport Agency
Rachel Prince
Paul Graham