Nicorette Radio COUGHING CHOIR by Otto Stockholm Proximity

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Industry Cosmetics & beauty products, Health & Pharmaceutical Products, Chewing-Gum, Anti-smoking
Media Radio
Market Sweden
Agency Otto Stockholm Proximity
Director Kalle Wahlström
Creative Director Jonas Lembke
Account Supervisor Andreas Kjellgren
Released October 2004

Credits & Description

Advertising Agency: OTTO STOCKHOLM, SWEDEN
Creative Director: Jonas Lembke
Scriptwriter: Åsa Österlund
Account Supervisor: Andreas Kjellgren
Advertiser's Supervisor: Jonas Grytberg
Director: Kalle Wahlström
Sound Engineer: Martin Sjögren

Script in English

Host: Welcome to Studio Smoke. Today we have distinguished guests in the studio. The Coughing Choir are here to perform their hit "The 5th Coughing Symphony". Go ahead!

(Coughing to Beethoven’s 5th Symphony)

Host: Fantastic. So beautiful... To purchase The Coughing Choir’s new album Greatest Cough, visit
Script in Orginal Language

Programledaren: Välkomna till Studio Rök! Idag har vi celebert besök i studion. Hostkören är här för att framför sin senaste singel Ödeshostonin. Varsågoda!

(Hostkören hostar Beethovens 5e)

Programledaren applåderar själv: Fantastiskt. Genialiskt. Så vackert, så vackert... Vill du köpa Hostkörens nya album Greatest Host, gå in på
Brief Explanation

Nicorette, a market leader in Nicotine Replacement Therapy, was loosing gum-market shares to competitors offering a more candy-like product. The new soft gum Peppermint was launched to turn the trend. As chewing is believing, the launch was based around sampling, and for effective and broad impact most of it was done online from Parallel to this we let Nicorette’s now famous Craving Man lead his own campaign to save smokers from the dangers of Peppermint use, on, and in a series of radio ads, to generate traffic to the smokeweek website. The target of 10,000 ordered samples was quickly reached and as we write this, 23,000 people have ordered samples.