LAMP POST by TBWA\RAAD Dubai for Nissan

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LAMP POST

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Industry Cars
Media Radio
Market United Arab Emirates
Agency TBWA\RAAD Dubai
Executive Creative Director Milos Ilic
Creative Director Makarand Patil, Kartik Aiyar
Account Supervisor Nael Badr
Production BKP
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: NISSAN MIDDLE EAST
Product/Service: NISSAN ALTIMA
Agency: TBWA\RAAD
Executive Creative Director: Milos Ilic
Creative Director: Makarand Patil/Kartik Aiyar
Scriptwriter: Makarand Patil/Kartik Aiyar
Agency Producer: Pamela Prior
Account Supervisor: Nael Badr
Advertiser's Supervisor: Monal Zeidan
Production Company: BKP, Dubai, UNITED ARAB EMIRATES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\RAAD, Dubai, UNITED ARAB EMIRATES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO (Slowly): Lamp post. Lamp post. Lamp post. Lamp post. Lamp post. (Getting faster) Lamp post. Lamp post. Lamp post. Lamp post. Lamp post. Lamp post. Lamp post. Lamp post. (Very fast) LamppostLamppostLamppostLamppostLamppostLamppost... ANN: Recognise early with the reverse parking sensor, now available with Nissan Altima. SFX: Beep beep

Brief Explanation
Reverse parking sensor is a feature that enables drivers to detect obstructions at the back. The idea is a simple representation of the mechanism wherein the sensor alerts the proximity of the things behind through a series of loud beeps, thereby making one aware of the impending danger lurking behind much in advance.