TECHNOLOGY CONFLICT by Eccetera Produzioni Audio, TBWA\ Milan for Nissan

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TECHNOLOGY CONFLICT

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Industry Automotive products, services and accessories
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Executive Creative Director Alessio Riggi \ Geo Ceccarelli
Producer Sabina Feneri
Agency TBWA\ Milan
Creative Director Fabrizio Caperna
Account Supervisor Gabriele Carusi
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: NISSAN ITALIA
Product/Service: NISSAN CONNECT
Agency: TBWA\ITALIA
Executive Creative Director: Alessio Riggi/Geo Ceccarelli
Creative Director: Fabrizio Caperna
Scriptwriter: Francesca de Sisto
Agency Producer: Marco Vignale
Account Manager: Antonio Coscione
Account Supervisor: Gabriele Carusi
Advertiser's Supervisor: Bruno Mattucci/Marco Pasquali
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Sound Engineer: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Searching through radio stations MVO: Welcome to RDS, it’s time to meet our special guest... FVO: (Sat Nav) At the next crossroad, turn right... then go straight on. MVO: Ehm, I was saying... It’s time FOR OUR SPECIAL GUEST SFX: Mobile phone ringing FVO: (Sat Nav) IN 100 METRES, TURN LEFT! MVO: Hey! I SAID WE HAVE A GUEST HERE WITH US! Hey, who’s there? Stop it! FVO: (Sat Nav) Turn LEFT! SFX: Mobile phone ringing SFX: Music ANN: Bored of conflicts between sat nav, bluetooth and MP3 radio? Switch to Micra and Note N-Tec, with Nissan Connect integrated system.

Full script of the ad in the original language
SFX: Qualcuno sta facendo zapping alla radio finché non si ferma su RDS MVO: Benvenuti qui su RDS, siamo arrivati al momento dell’ospite... FVO: (Navigatore) Al prossimo incrocio svoltare a destra. Proseguire dritto... MVO: Ma, no stavo dicendo, allora... ho detto che abbiamo IN STUDIO UN OSPITE... SFX: Un cellulare inizia a squillare FVO: (Navigatore) TRA 100 METRI SVOLTARE A SINISTRA... MVO: Ho detto che ABBIAMO UN OSPITE IN STUDIOOOO, MA CHI È? MA BASTA... FVO: (Navigatore) A SINISTRA... SFX: Un cellulare inizia a squillare SFX: Musica ANN: Stufo dei soliti conflitti tra navigatore, bluetooth e radio MP3? Passa a Micra e Note N-Tec, con sistema integrato Nissan Connect.

Brief Explanation
When we drive, the simultaneous handling of radio, MP3 readers, Sat Nav and mobile can be really difficult. Hence come the idea of this radio commercial, with a DJand the satellite navigation system raising up their voices to be heard and not covered by one another while the mobile rings louder and louder. The solution? Nissan Connect, the touch screen disposal that in a single touch allows you to manage esily and quickly your satellite navigation, radio, MP3 and mobile.