GPS VOICE by Publicis Bucharest for Nissan

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GPS VOICE

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Industry Cars
Media Radio
Market Romania
Agency Publicis Bucharest
Creative Director Capanescu Razvan
Production Factor
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: NISSAN ROMANIA
Product/Service: NISSAN CROSSOVERS
Agency: PUBLICIS ROMANIA
Creative Director: Razvan Capanescu
Scriptwriter: Carmen Dobrescu/Cristian Costea
Agency Producer: Camelia Efrimov
Account Manager: Adina Ruse/Corina Tudor
Production Company: FACTOR, Bucharest, ROMANIA
Sound Studio: Factor
Sound Engineer: Andrei Petre-Tatu
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS ROMANIA, Bucharest, ROMANIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: In-car ambience; GPS beep FVO: At the street end, turn left. Continue on the naaaarrow laaaane and turn slightly right in 10 metres drive straight ahead... ANN: Nissan Crossovers. Big size... FVO: ...Slim fit. ANN: Book a test drive on www.nissan.ro

Full script of the ad in the original language
SFX: Masina in mers, auzim din interiorul masinii, alarma GPS FVO: La capatul strazii, virati la stanga. Continuati pe aleeeeea inguuuuusta si virati usor dreapta in 10 metri. Mergeti drept inainte... ANN: Nissan Crossovers. Big size... FVO: ...Slim fit. ANN: Rezerva un test drive pe www.nissan.ro

Brief Explanation
A common perception about SUVs is that due to their massive stature they are sluggish, big fuel consumers and incapable of squeezing in traffic. Nissan Crossovers defy those kinds of labels. They are perfectly adapted to city life with no compromise in volume and power, yet being easy to handle and agile. We valued our concept, 'the agile titan', by using a 'flexible' GPS voice, that sounds normal on a regular size street, but it becomes squeaky when the big car 'squeezes' through a narrow lane, like a big elephant going through a mouse hole.