Nissan Radio 'Hit' by Whybin\TBWA Group Melbourne

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Industry Cars
Media Radio
Market Australia
Agency Whybin\TBWA Group Melbourne
Executive Creative Director Paul Reardon
Art Director Amelia Birell
Copywriter Chris Ellis
Released November 2012

Credits & Description

The new Nissan DUALIS features four cameras and a 360Ë Around View Monitor enabling drivers to see everything when parking. This campaign uses the non-visual medium of radio to demonstrate the benefit of being able to see all-around. Despite offering a detailed description of the object and the impending doom of its impact, each commercial highlights a simple truth: itâs hard to picture it, when you canât see it.

Category: Automotive
Client: Nissan Dualis
Agency: WhybinTBWA Group Melbourne
Production: Flagstaff studios
Country: Australia
Executive Creative Director: Paul Reardon
Art Director: Amelia Birell
Copywriter: Chris Ellis
Sound: Paul Le Couteur
Account Director: Julia Unwin
Group Account Director: Michael Napolitano