TECHNOLOGY & STYLE by Eccetera Produzioni Audio, TBWA\ Milan for Nissan

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TECHNOLOGY & STYLE

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Industry Cars, SUV & Four Wheel Drive
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Executive Creative Director Alessio Riggi \ Geo Ceccarelli
Producer Sabina Feneri
Agency TBWA\ Milan
Creative Director Fabrizio Caperna
Account Supervisor Gabriele Carusi
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: NISSAN ITALIA
Product/Service: NISSAN MURANO
Agency: TBWA\ITALIA
Executive Creative Director: Alessio Riggi\Geo Ceccarelli
Creative Director: Fabrizio Caperna
Scriptwriter: Francesca De Sisto
Agency Producer: Marco Vignale
Account Manager: Alessandro Perotti
Account Supervisor: Gabriele Carusi
Advertiser's Supervisor: Bruno Mattucci\Paolo Bozzano
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Sound Engineer: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Computerised voice sings 'La Donna è Mobile' from Rigoletto Woman is flighty Like a feather in the wind She changes her voice And her mind Always sweet Pretty face In tears or in laughter She is always lying ANN: Bringing style and technology together isn't always exciting. This is why we created Nissan Murano, the stylish crossover.

Full script of the ad in the original language
SFX: Sentiamo una voce computerizzata recitare la canzone del Rigoletto 'La Donna è Mobile' MVO: La donna è mobile Qual piuma al vento Muta d'accento E di pensiero Sempre un amabile Leggiadro viso In pianto o in riso è mensognero ANN: Non sempre stile e tecnologia insieme sanno emozionare. Per questo abbiamo creato Nissan Murano, the stylish crossover.

Brief Explanation
Style and technology are apparently opposite and mutually exclusive characteristics. The difficulty in combining them is shown in this radio spot with an electronic voice reciting a famous aria, with disastrous effects. Fortunately, an exception exists: Nissan Murano, the crossover that perfectly combines style and technology.