ADVENTURE by Eccetera Produzioni Audio, TBWA\ Milan for Nissan

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ADVENTURE

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Industry Cars
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Executive Creative Director Alessio Riggi \ Geo Ceccarelli
Producer Sabina Feneri
Agency TBWA\ Milan
Creative Director Fabrizio Caperna
Account Supervisor Gabriele Carusi
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: NISSAN ITALIA
Product/Service: NISSAN NAVARA
Agency: TBWA\ITALIA
Executive Creative Director: Alessio Riggi/Geo Ceccarelli
Creative Director: Fabrizio Caperna
Scriptwriter: Fulvio di Meo
Agency Producer: Marco Vignale
Account Manager: Alessandro Perotti
Account Supervisor: Gabriele Carusi
Advertiser's Supervisor: Bruno Mattucci/Paolo Bozzano
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Sound Engineer: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The Navara holiday. SFX: Honks, chatting, phones ringing MVO: Take off your tie! Avoid daily routine! Escape the crazy crowd, stop it! SFX: Silence MVO: Hocus-pocus, here comes the calm. At dawn, the paved road carves the valley. It goes up and down... the ideal holiday trip... for Navara! SFX: Engine roars; braking MVO: Hold it! The landslide is blocking the road. But the map is willing to try with another route: the cave! Down in black and white, let's do it! SFX: Tyres screeching MVO: Navara swerves! The ascent will be pretty tough, but the girl has what it takes: she's known as a big star, after the race in Dakar. SFX: Accelerating MVO: It accelerates, it moves forward boldly: it goes striding up the ramp. It's clung to the road. Steady. Like Tarzan! SFX: Engine roars MVO: Caramba! Navara goes fast! It passes by the edge of the escarpment... SFX: Car stops MVO: ...and it arrives at the top of the mountain! ANN: Nissan Navara. When the adventure leaves you open-mouthed.

Full script of the ad in the original language
ANN: La vacanza de Navara. SFX: Clacson, brusio, telefoni, rumori fastidiosi MVO: Strappa la cravatta! Stà alla larga dal tran tran! Scappa dalla massa scalmanata, basta! SFX: Silenzio MVO: Abracadabra, cala la calma. All’alba la strada asfaltata scava la vallata. S’alza, s’abbassa... la scampagnata adatta... a Navara! SFX: Rombo di un motore; poi una frenata MVO: Alt! La frana sbarra la strada. Ma la mappa, azzarda l’altra tratta: la cava! Carta canta, andata! SFX: Le ruote sgommano sul brecciolino MVO: Navara scarta! La scalata sarà abbastanza aspra, ma la ragazza ha la stazza adatta: ha fama da star acclamata, data dalla gara là a Dakar. SFX: Le sgasate e le sgommate crescono MVO: Dà gas, avanza spavalda: Scala la rampa a larga falcata. Sta aggrappata alla strada. Salda. Alla Tarzan! SFX: Il motore ruggisce MVO: Caramba! Navara va sparata! Passa attaccata alla scarpata... a arrava an vatta alla mantagna! ANN: Nissan Navara. Quando l’avventura ti lascia a bocca aperta.

Brief Explanation
Nissan Navara is a car designed to challenge adventure. Real adventure. The kind of adventure that leaves you with your mouth wide open. Open like the speaker’s one, talking about a breathtaking adventure in his Navara, using words including only the vowel A, the same we find in Navara’s name.