FOOTBALL COMMENTARY by Dentsu_Top for Nissan

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FOOTBALL COMMENTARY

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Industry Cars
Media Radio
Market China
Agency Dentsu_Top
Creative Director Li Wang Lin
Production The Point
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: NISSAN
Product/Service: NISSAN TEANA
Agency: DENTSU_TOP
Creative Director: Li Wang
Scriptwriter: Ze Yi Weng
Advertiser's Supervisor: De Hua Pang
Production Company: THE POINT, Guangzhou, CHINA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DENTSU_TOP, Guangzhou, CHINA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Live football match MVO: Number 15 Kleberson, Cafu raced up, in the middle... (Sneeze) There is a skillful diagonal pass, at this moment, Rivaldo... (Sneeze) Rivaldo did a fake pass on purpose; Ronaldo took advantage of this and... (Sneeze) kicked a goal. ANN: What a despair pause! The new Platinum Power Combination enhances smooth accelerating and accomplishes it in one go. SFX: Vehicle accelerating MVO: Ronaldo, snatched the ball from Hamann. Ronaldo passed the ball to Rivaldo, and he shoots the ball at the goal. Goal! Brazil team is winning one point. ANN: Dongfeng Nissan Teana.

Full script of the ad in the original language
SFX: Live football match MVO: 15 hao Kelaibosen, kafu cha shang, zhong jian... (a chi!) Zhong jian qiao miao di xie chuan, zhe shi hou, Liwa'er... (a chi!) Liwa'erduo gu yi luo le yi xia, Luona'erduo jiao gong yi sao (a chi!), she men! MVO: Ru ci dun cuo, zen neng jing xing? Xin yi dai tian lai bo jin dong li zu he, shun chuang jia su, yi qi he cheng! ANN: Luona'erduo qiang xia Haman de qiu, chuan gei Liwa'erduo, Liwa'erduo she men! Qiu jin le, ba xi dui yi bi ling ling xian! ANN: Dongfeng ri chan Tianlai.

Brief Explanation
The New Teana’s V6 Engine + XTRONIC CVT Platinum Power Combination delivers smooth acceleration without a pause. In a football game, the commentators speak smoothly. Like a vehicle accelerating, if it has a little bit of pause during its acceleration, it would be as bad as a commentator who keeps sneezing while he’s talking.