TONGUE TWISTER by Dentsu_Top for Nissan

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TONGUE TWISTER

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Industry Cars
Media Radio
Market China
Agency Dentsu_Top
Creative Director Li Wang Lin
Production The Point
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: NISSAN
Product/Service: NISSAN TEANA
Agency: DENTSU_TOP
Creative Director: Li Wang
Scriptwriter: Ze Yi Weng
Advertiser's Supervisor: De Hua Pang
Production Company: THE POINT, Guangzhou, CHINA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DENTSU_TOP, Guangzhou, CHINA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: There is a deaf-mute from the south (hiccough). There is a lama from the north (hiccough). The la- (hiccough) ma who is carrying a flatfish wants to swap his flatfish with the deaf-mute who is playing a trumpet (hiccough). The deaf-mute who is playing a trumpet doesn’t want to swap (hiccough) with the lama who's carrying a flatfish. ANN: What a despair pause! The new Platinum Power Combination enhances smooth acceleration and accomplishes it in one go. SFX: Vehicle accelerating MVO: Don’t know whether the flatfish carrying the lama was slapped by the deaf-mute who's fastening a trumpet, Or the deaf-mute with the trumpet was slapped by the lama with a flatfish. The flatfish is stewed by the lama and the deaf-mute is now playing the trumpet: 'Di Di Da Da'. SFX: Applause ANN: Dongfeng Nissan Teana.

Full script of the ad in the original language
MVO: Da nan bian lai le ge ya ba, (Er...) Da bei bian lai le ge la ma, ti zhe ta ma de la (Er...) Ma yao na ta ma huan bie zhe la ba de ya ba de la ba (Er...) Bie zhe la ba de ya ba bu yuan na la ba huan (Er...) ti zhe ta ma de la ma de ta ma. ANN: Ru ci dun cuo, zen neng jin xing? Xin yi dai tian lai bo jin dong li zu he, shun chang jia su, yi qi he cheng! MVO: Bu zhi shi bie zhe la ba de ya ba da le ti zhe ti ba de la ma yi la ba, Hai shi ti zhe ta ma de la ma da le bie zhe la ba de ya ba yi ta ma. Lla ma hui jia dun ta ma, ya ba di di da da chui la ba! ANN: Dong feng ri chan Tianlai.

Brief Explanation
The New Teana's V6 Engine + Xtronic CVT Platinum Power Combination offers smooth acceleration without a pause. Tongue twister is a traditional Chinese linguistic game, rhythmical and interesting. If a vehicle has a little bit of pause during acceleration, it would be like hiccoughing while doing the tongue twister.