Nissan Radio Weekend Away by TBWA\Chiat\Day New York

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Weekend Away

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Industry Cars
Media Radio
Market United States
Agency TBWA\Chiat\Day New York
Executive Creative Director Neil Dawson, Wade Alger, Erik Vervroegen
Creative Director Brent Singer, Darren Borrino, Rob Rutherford
Copywriter Jenny Glover, Rob Rutherford
Production Pirate Radio & Television
Director Tom Eymundson
Released November 2016


LIA Awards 2017
Radio & Audio Campaign Gold Winner
Radio & Audio Automotive Silver Winner
Radio & Audio Script Writing Silver Winner

Credits & Description

Entrant: Tbwa\chiat\day, New York
Brand: Nissan
Corporate Name of Client: Nissan
Agency: TBWA\Chiat\Day, New York
Global Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Wade Alger/Erik Vervroegen/Neil Dawson
Creative Directors: Brent Singer/Darren Borrino/Rob Rutherford
Copywriters: Rob Rutherford/Jenny Glover
Executive Agency Producer: Jason Souter
Agency Producer: Olivia Whyte
Production Company: Pirate Group, Toronto
Director: Tom Eymundson
Producer: Maggie Blouin Pearl
Audio Engineer: Keith Ohman
Voice-Over: Keith Dinicol
Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.