HOARSE NAVIGATOR by J. Walter Thompson Casablanca for Nokia

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HOARSE NAVIGATOR

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Industry Software & Multimedia Productions, SaaS
Media Radio
Market Morocco
Agency J. Walter Thompson Casablanca
Creative Director Sirine Sabbah
Producer Stephan Lukacic
Account Supervisor Ariane Assefy
Production Sound Music Productions
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: NOKIA
Product/Service: OVI MAPS VOICE NAVIGATION
Agency: JWT CASABLANCA
Creative Director: Sirine Sabbah
Scriptwriter: Tino Karam/Jalil Sefrioui-Mestour
Account Manager: Ariane Assefy
Account Supervisor: Ariane Assefy
Production Company: SOUND MUSIC PRODUCTIONS, Casablanca, MOROCCO
Producer: Stephan Lukacic
Sound Studio: Sound Music Productions
Sound Engineer: Stephan Lukacic
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT CASABLANCA, MOROCCO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Now turn right. SFX: Clock ticking FVO: In 200 metres, take the first left. SFX: Clock ticking FVO: Prepare (cough), so sorry, prepare to take the next exit in 500 metres. SFX: Clock ticking FVO: Continue straight (clears throat) across the bridge. SFX: Clock ticking, traffic FVO: You've reached your destination. SFX: Music ANN: OVI Maps Navigation on your Nokia. Unlimited, for free, forever. SFX: Ting

Brief Explanation
Nokia wanted to communicate that OVI Voice navigation service, is free and unlimited. So we took a typical voice of a GPS, but made it hoarse, as if she lost her voice from giving unlimited directions, due to the fact that it's now free.