Nokian Radio SAFETY by Hidalgo Image

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Industry Automotive products, services and accessories
Media Radio
Market Russia
Agency Hidalgo Image
Director Egor Altman
Creative Director Ernest Marchukov
Account Supervisor Alena Danina
Released March 2005

Credits & Description

Advertising Agency: HIDALGO IMAGE, RUSSIA, Moscow
Creative Director: Ernest Marchukov
Scriptwriter: Ernest Marchukov
Agency Producer: Egor Altman
Account Supervisor: Alena Danina
Advertiser's Supervisor: Alena Danina
Director: Egor Altman
Sound Engineer: Sergei Moskovsky

Script in English

Vocals: They make safe tyres in Finland.
Nokian tyres!
Excellent tyres for your car!
Nokian tyres!
Real car lovers prefer…
Nokian tyres!

VO: Car owners in Moscow make the logical choice - Nokian tyres. They're safe and reliable. The best choice for Russian roads! Nokian tyres – you get used to good things quickly.

Nokian jingle: Safe tyres for fast driving! Nokian!
Brief Explanation

The base of this product is the magic formula of a shaman prayer. Driving a car, a man automatically begins to move keeping time with this music. He accepts the information both consciously and unconsciously.