Karuna Radio LULLABY by J. Walter Thompson Frankfurt

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LULLABY

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Industry Public Safety, Health & Hygiene
Media Radio
Market Germany
Agency J. Walter Thompson Frankfurt
Creative Director Klaus Schwope, Ralph Thamm
Account Supervisor Vanessa Schneider
Released July 2004

Credits & Description

Advertising Agency: JWT, GERMANY, Frankfurt
Creative Director: Klaus Schwope/Ralph Thamm
Scriptwriter: Jan Köhler
Account Supervisor: Vanessa Schneider
Advertiser's Supervisor: Jörg Richart
Sound Engineer: Thomas Rudeck


Script in English

Woman:
Lullaby and goodnight,
Just hold still and don't fight.
With bruises overspread,
I'll bash you till you are dead.
Lay you down now, and rest,
May the slumber be blessed!
Lay you down now, and rest,
May the slumber be blessed!

VO:
The end of the tale: for 1.4 million abused children suicide is often the final solution.

Karuna helps children. Please help Karuna.

www.karuna-berlin.de
Script in Orginal Language

Woman:
Guten Abend, gute Nacht,
mit Veilchen bedacht,
mit ’nem Knüppel verletzt,
ich schlage dich, bis Du verreckst.
Morgen früh, wenn Gott will,
wirst du wieder geweckt.
Morgen früh, wenn Gott will,
wirst du wieder geweckt.

VO:
Das Ende vom Lied: Für 1,4 Millionen misshandelte Kinder ist Selbstmord oft die letzte Lösung.

KARUNA hilft Kindern. Helfen Sie KARUNA.

www.karuna-berlin.de
Brief Explanation

Karuna is one of the largest German organisations for street children and helps children with drug problems.