Val-i-pac Organisation Radio ORCHESTRA by Square


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Industry Environmental & Animal Issues, Public Safety, Health & Hygiene
Media Radio
Market Belgium
Agency Square
Director Patrick Dooms
Creative Director Monique Enhus
Account Supervisor Sandrine Swolfs, Kris Van Hest
Released March 2004

Credits & Description

Advertising Agency: SQUARE, BELGIUM, Brussels
Creative Director: Monique Enhus
Scriptwriter: Monique Enhus
Account Supervisor: Kris van Hest/Sandrine Swolfs
Advertiser's Supervisor: Brigitte van Bael
Director: Patrick Dooms

Script in English

A conductor instructs a band resembling "STOMP"...

Conductor: OK, the carton in the middle! (A "washboard"-like rhythm start, with a plectrum on ridged cardboard.) Wood to the left! Plastic drums to the right! (Drumrolls on plastic drums in sync with the shaking of the cardboard) Steel drums up front! At my signal... Now! OK! Yes! (The steel drum band joins in)

VO: There’s music in sorting packaging waste for companies. Why not come listen at Val-I-Pac how easy it is to sort waste and to which premiums you are entitled. (Lighter steel percussion highlights small accents. The music machine is now at full speed.) Surf to to learn more about it. VAL-I-PAC. It’s our job to get you all wrapped up. (Apotheosis of the percussion section)
Script in Orginal Language

(Un homme, chef d’orchestre, dirige un du style de "Tambours du Bronx" ou "STOMP". Il indique qui doit se mettre où.)

Chef d'orchestre: OK, le carton au milieu! A gauche, le bois! A droite les bidons en plastique! Attention les fûts en métal, en avant! Eh, mais voilà!

VO: Trier les déchets d’emballages industriels accélère le tempo de votre entreprise. Il suffit d’écouter VAL-I-PAC, et en deux temps trois mouvements vous apprenez comment trier et comment empocher des primes. Surfez sur pour en savoir plus.VAL-I-PAC. Vous emballer c’est notre métier.