CITY STREET by Saatchi & Saatchi London for Novartis

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CITY STREET

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Industry Health & Pharmaceutical Products, OTC Medicines (Pain Relievers, Cold & Flu)
Media Radio
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Director Jean-Francois Fournon
Account Supervisor Stephanie Rupp
Production Jeff Wayne Music Group
Released August 2010

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: NOVARTIS CONSUMER HEALTH
Product/Service: OTRIVIN NASAL SPRAY
Agency: SAATCHI & SAATCHI
Agency: SAATCHI & SAATCHI
Creative Director: Jean-François Fournon
Scriptwriter: Dave Govier/Levi Slavin
Agency Producer: Rebecca Williams
Account Manager: Kirsten Kollerie/Mélanie Foucher
Account Supervisor: Stéphanie Rupp
Advertiser's Supervisor: Philippe Zell
Production Company: JEFF WAYNE MUSIC GROUP, London, UNITED KINGDOM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI , Carouge, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO1: (Singing) Coffee FVO2: (Singing) Pavement CHOIR: Wet pavement Poodle Perfume Traffic Asphalt Tyres Wet paint Bin Mustard, ketchup, hot dog, garbage truck, Nappies, fish, old shoe Something unidentifiable Smoke Fresh bread Pretzels Bagels Coffee Styrofoam Roses, orchids, magnolias, flower shop Bin man Roast chestnuts Taxi Taxi driver's armpit, taxi driver's other armpit Taxi driver's breath ANN: Unblock your senses with Otrivine Adult Nasal Spray. Nasal decongestant. Contains xylometozoline hydrochloride. Always read the label.

Brief Explanation
In this campaign, each ad starts with a single voice gently singing a single word. Then, one by one, other voices join in over the top in acapella harmony. The layers of voices build and build until it's one huge, harmonic, symphonic, joyous chorus.