OFFICE by Saatchi & Saatchi London for Novartis

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OFFICE

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Radio
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Director Jean-Francois Fournon
Account Supervisor Stephanie Rupp
Production Jeff Wayne Music Group
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: NOVARTIS CONSUMER HEALTH
Product/Service: OTRIVIN NASAL SPRAY
Agency: SAATCHI & SAATCHI
Agency: SAATCHI & SAATCHI
Creative Director: Jean-François Fournon
Scriptwriter: Dave Govier/Levi Slavin
Agency Producer: Rebecca Williams
Account Manager: Kirsten Kollerie/Mélanie Foucher
Account Supervisor: Stéphanie Rupp
Advertiser's Supervisor: Philippe Zell
Production Company: JEFF WAYNE MUSIC GROUP, London, UNITED KINGDOM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI , Carouge, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO1: (Singing) Desk... CHOIR: Chair Newspaper Photocopier Toner The guy from despatch Bagels, steam, coffee machine, coffee Paper cup Patchouli oil Antiseptic, bleach, carpet, carpet cleaner The guy from despatch Plants, plastic, plastic plants Air conditioner Filing cabinets Ink, cardboard, plastic, paper Stationary cupboard Old sandwich, elevator Lipstick, shampoo, toupe The guy from despatch Perfume, chocolate Aftershave Too much aftershave Not enough aftershave The guy from despatch ANN: Unblock your senses with Otrivine Adult Nasal Spray. Nasal decongestant. Contains xylometazoline hydrochloride. Always read the label.

Brief Explanation
In this campaign each ad starts with a single voice gently singing a single word. Then, one by one, other voices join in over the top in acapella harmony. The layers of voices build and build until it's one huge, harmonic, symphonic, joyous chorus.