PARK by Saatchi & Saatchi London for Novartis

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PARK

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Radio
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Director Jean-Francois Fournon
Account Supervisor Stephanie Rupp
Production Jeff Wayne Music Group
Released July 2010

Credits & Description

Category: Pharmacy
Advertiser: NOVARTIS CONSUMER HEALTH
Product/Service: OTRIVIN NASAL SPRAY
Agency: SAATCHI & SAATCHI
Agency: SAATCHI & SAATCHI
Creative Director: Jean-François Fournon
Scriptwriter: Dave Govier/Levi Slavin
Agency Producer: Rebecca Williams
Account Manager: Kirsten Kollerie/Mélanie Foucher
Account Supervisor: Stéphanie Rupp
Advertiser's Supervisor: Philippe Zell
Production Company: JEFF WAYNE MUSIC GROUP, London, UNITED KINGDOM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI , Carouge, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO1: (Singing) Freshly cut grass CHOIR: Lawn mower Picnic basket Leather football Wet grass Bark Daffodils Daisies Acorns Trees, ants, tennis ball Mud, dog, wet dog, wet shaggy dog Birds feathers Sneakers Sweat, bicycle chain, grease, perfume Sausages, barbeque, burnt sausages, smoke, fire Pond Ducks Breadcrumbs Mothballs Old man, very old man Very old man who has stepped in something ANN: Unblock your senses with Otrivine Adult Nasal Spray. Nasal decongestant. Contains xylometazoline hydrochloride. Always read the label.

Brief Explanation
In this campaign each ad starts with a single voice gently singing a single word. Then, one by one, other voices join in over the top in acapella harmony. The layers of voices build and build until it's one huge, harmonic, symphonic, joyous chorus.