EXCUSES by Saatchi & Saatchi London for NSPCC

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EXCUSES

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Industry Charities, Foundations, Volunteers, Against violence
Media Radio
Market United Kingdom
Agency Saatchi & Saatchi London
Executive Creative Director Kate Stanners
Account Supervisor Laetitia Rennie
Production Radioville
Director Ian Mactavish
Executive Creative Director Paul Silburn
Producer Sean Carnegie
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: NSPCC
Product/Service: CHILD HELPLINE
Agency: SAATCHI & SAATCHI
Executive Creative Director: Paul Silburn/Kate Stanners
Scriptwriter: Paul Ewen/Phil Clarke
Agency Producer: Joe Bagnall
Account Supervisor: Laetitia Rennie
Production Company: RADIOVILLE, London, UNITED KINGDOM
Director: Ian MacTavish
Producer: Sean Carnegie
Sound Studio: Marmalade
Sound Engineer: Matt Brace
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Door slams MVO: That must have been the wind. And I’m probably screaming at the TV. BOY: I’ve probably been a bit naughty. And children can be so difficult. MVO: I’m such a good neighbour; I always keep the lawns so neat and tidy. SFX: Breaking china, loud and deliberate MVO: That must have been an accident. BOY: Yes, it probably just fell off the shelf or something. SFX: Kid being dragged down the stairs, bumping BOY: We’re probably just playing rough and tumble. SFX: Whipping MVO: Just... letting... off... some... BOY: Steam? MVO: Steam. I’m sure it will all blow over in a minute. ANN: Stop making excuses for the things you hear. If you suspect someone is abusing their child, act on it. Call the NSPCC helpline on 0808 800 5000. Don’t talk yourself out of it – talk to us.