Boise Office Solutions Radio MAD NEEDLE PIERCING by DDB Chicago

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Industry Fast food outlets & restaurants
Media Radio
Market United States
Agency DDB Chicago
Creative Director Don Pogany
Account Supervisor Bob Sutter, Amy Stretmater
Released April 2005


London International Awards 2005
Radio Retail Stores Winner

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Don Pogany (Group Creative Director)
Scriptwriter: Tim Nichols/Shane Colton/D.J. Webb/Keith Tutera/Brian Billow
Agency Producer: Ty Dockery
Account Supervisor: Bob Sutter/Amy Stretmater
Sound Engineer: Mark Zeboski

Script in English

Woman: I work at Mad Needle piercing here on Fullerton. Ears, lips, noses, eyebrows, belly buttons ,you know, everything. Tongues is my specialty. Business is good. We probably send out like a thousand flyers a week. The problem is I have trouble licking the envelopes, you know what I’m saying? So one day at OfficeMax I found one of those sponge tipped envelope moisteners. Now, I can keep this seven ounce Cantonese dragon stud in my tongue. Besides, licking envelopes is disgusting.

VO: One Chicago business has just the thing for every Chicago business. With more than forty locations around Chicago Office Max gives you the incredible convenience, selection and service you need.

Woman: Michelle, did you send out those fliers yesterday?

Woman 2: I would if I had some 37 cent stamps.

VO: Office Max - what's your thing?

Woman: I guess if you want something done right you gotta do it yourself.
Brief Explanation

Mad Needle Piercing is a Chicago business, Chicago residents will recognize the name. It is a tattoo and piercing parlour; the woman has a pierced tongue.