BREATHE by Marketforce Australia for Office Of Road Safety

BREATHE

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Industry Traffic safety, Against alcohol
Media Radio
Market Australia
Agency Marketforce Australia
Creative Director Andrew Tinning, Drew Ridley
Production Soundbyte
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: OFFICE OF ROAD SAFETY
Product/Service: ANTI DRINK-DRIVING MESSAGE
Agency: MARKETFORCE
Executive Creative Director: Andrew Tinning
Creative Director: Andrew Tinning
Scriptwriter: Guy Hamilton Howlett/Julia Elton-Bott
Agency Producer: Catalina Clema
Production Company: SOUNDBYTE, Leederville, AUSTRALIA
Sound Studio: Soundbyte Studios
Sound Engineer: Brad Habib
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MARKETFORCE , West Perth, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Road noise MVO: Been breath-tested before, sir? Just blow into this tube and keep breathing out ‘til I say stop, okay? SFX: Exhaling MVO: Keep breathing, keep breathing, keep breathing... SFX: Exhaling becomes a ventilator; heart monitor FVO: Keep breathing. Keep breathing. Keep breathing. Keep breathing. ANN: At 0.05, you’re twice as likely to crash. Keep breathing. Don't drink and drive this Christmas.

Brief Explanation
In this radio advertisement, the Office of Road Safety urges drivers to stay under 0.05 and keep breathing.