FABLE by NBS Rio De Janeiro for Oi

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FABLE

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency NBS Rio De Janeiro
Creative Director Andre Lima, Pedro Feyer
Account Supervisor Antonino Brandao, Gabriela Arroyo, Erica Rabello
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: OI FM
Product/Service: RADIO STATION
Agency: NBS
Executive Creative Director: André Lima/Pedro Feyer
Creative Director: André Lima/Pedro Feyer
Scriptwriter: Renato Jardim/Ricardo Dolla
Agency Producer: Andrea Metzker/Alvaro Figueira/Paula Alimonda
Account Supervisor: Antonino Brandão/Gabriela Arroyo/Erica Rabello
Advertiser's Supervisor: Flavia da Justa
Production Company: A9 AUDIO, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NBS, Rio de Janeiro, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: Once upon a time there was a lonely song. She was always sad because she was never heard, nor was she played. All she wanted was a chance! However, no matter how much she begged, from radio station to radio station, all doors remained closed. SFX: Door closing ANN: With nobody to hear her sorrows, she suffered in silence. But one day, the life of the song started to change. There was something new in the air. A new radio station, different from all the others. Full of hope, the song chased its dreams. This radio station received the song with open arms. As if it were a touch of magic, the song started to be heard and sung by millions of people. At long last, she was on the air. Better still, she was up in the clouds. Help Oi FM to make even more songs happy. Tune in to 94.1 every day. SFX: Applause ANN: Oi FM. Free.

Full script of the ad in the original language
SFX: Musica ANN: Era uma vez uma musiquinha solitária. Ela vivia triste, porque ninguém nunca a ouvia, ninguém nunca a tocava. Ela só queria uma chance. Mas, por mais que pedisse, por mais que implorasse, de rádio em rádio, todas as portas se fechavam. SFX: Fechar as portas ANN: E sem ter quem ouvir suas lamentações, ela sofria em silêncio. Um belo dia, a vida da musiquinha começou a mudar. Havia algo de novo no ar. Uma rádio. Uma nova rádio, diferente de todas as outras. Cheia de esperança, mais uma vez, a musiquinha foi atrás do seu sonho. E a tal rádio a recebeu de braços abertos. Como por mágica, a musiquinha passou a ser ouvida e cantada por milhões de pessoas. Finalmente, ela estava no ar. Ou melhor, nas nuvens. Ajude a Oi FM a fazer mais e mais musiquinhas felizes. Sintonize a 94.1, todos os dias. SFX: Aplausos ANN: Oi FM. Livre.