FREE THE DIMINUTIVES by NBS Rio De Janeiro for Oi

Adsarchive » Radio » Oi » FREE THE DIMINUTIVES

FREE THE DIMINUTIVES

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency NBS Rio De Janeiro
Creative Director Andre Lima, Pedro Feyer
Account Supervisor Antonino Brandao, Gabriela Arroyo, Erica Rabello
Production A9 Audio
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: OI FM
Product/Service: RADIO STATION
Agency: NBS
Executive Creative Director: André Lima/Pedro Feyer
Creative Director: André Lima/Pedro Feyer
Scriptwriter: Renato Jardim/Ricardo Dolla
Agency Producer: Andrea Metzker/Alvaro Figueira/Paula Alimonda
Account Supervisor: Antonino Brandão/Gabriela Arroyo/Erica Rabello
Advertiser's Supervisor: Flavia da Justa
Production Company: A9 AUDIO, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NBS, Rio de Janeiro, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: Have you noticed how people love young animals? Young animals are diminutive beings. That’s why they are so cute. Just like words in the diminutive. How not to fall for them? Use more diminutives. Let these cutie words come out into the world. It’s simple. Just add 'ie' to a word. Transform Richard into Richie, Deborah into Debbie, pig into a piggie. And when you are in trouble, roaming around in cyberspace, say ‘Houston, we have a tiny weenie problem.’ Rest assured they’ll bring you right back! A word in the diminutive is irresistible. Oi FM. Free. Freedomie.

Full script of the ad in the original language
SFX: Music ANN: Já reparou como as pessoas amam filhotes? Filhotes são seres no diminutivo. É por isso que são tão fofos. Assim como as palavras no diminutivo. Como não se derreter por elas? Fale mais diminutivos. Solte essas palavrinhas carinhosas pelo mundo. É tão simples. Basta colocar um 'inho' depois de qualquer palavra. Transforme Felipes em Felipinhos. Joanas em Joaninhas. Favores em favorzinhos. E quando estiver na pior, vagando no espaço sideral, diga 'Houston, temos um probleminha'. E tenha certeza: eles vão trazer você de volta. Ninguém resiste a um diminutivo. Oi FM. Livre. Livrezinha.