IF YOU LOVE IT, LOCK IT by NBS Rio De Janeiro for Oi

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IF YOU LOVE IT, LOCK IT

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Industry Mobile Communications
Media Radio
Market Brazil
Agency NBS Rio De Janeiro
Creative Director Andre Lima, Pedro Feyer
Account Supervisor Paula Fernandes, Antonino Brandao, Gabriela Arroyo
Production Voicez
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: OI
Product/Service: MOBILE PHONE NETWORK
Agency: NBS
Executive Creative Director: André Lima/Pedro Feyer
Creative Director: André Lima/Pedro Feyer
Scriptwriter: André Lima/Renato Jardim, Art Director: Marcello Noronha/José Luis Vaz
Agency Producer: Andrea Metzker/Alvaro Figueira/Paula Alimonda
Account Supervisor: Antonino Brandão/Gabriela Arroyo/Paula Fernandes
Advertiser's Supervisor: Flavia da Justa
Production Company: VOICEZ , São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NBS, Rio de Janeiro, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music CHOIR: Your mobile is ours You bought it, but it’s ours We locked the device So no other SIM card gets in MVO: The mobile is not yours, it’s ours! CHOIR: If you love, lock it! If you love, lock it! If you love, lock it! If you love, lock it! MVO: Handcuffed forever Even if you don’t want us anymore We’re still your operator And love your above all CHOIR: If you love, lock it! If you love, lock it! If you love, lock it! ANN: If having a locked phone were an asset, operators would advertise it as such. Now, Oi only sells unlocked phone devices. You stay at Oi because you like us, not because you have to. That kind of freedom. Only at Oi.

Full script of the ad in the original language
SFX: Music CHOIR: O seu celular é nosso Você comprou, mas ele é nosso Bloqueamos o aparelho Pra outro chip não entrar jamais MVO: O celular não é seu, é nosso! CHOIR: Quem ama, bloqueia Quem ama, bloqueia Quem ama, bloqueia Quem ama, bloqueia MVO: Algemados para sempre Mesmo que você não queira mais Somos sua operadora Te queremos demais CHOIR: Quem ama, bloqueia Quem ama, bloqueia Quem ama, bloqueia ANN: Se bloqueio fosse bom, as operadoras anunciariam desse jeito. Agora a Oi só vende aparelhos não-bloqueados. Você está aqui porque gosta, não porque é obrigado. Liberdade assim, só na Oi.