HEART TOKENS by Wieden + Kennedy Portland for Old Spice

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HEART TOKENS

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Industry Hygiene & Personal Care Products
Media Radio
Market United States
Agency Wieden + Kennedy Portland
Released June 2012

Awards

One Show 2013
One Show Consumer Radio / Campaign Silver
One Show Consumer Radio / Single Merit

Credits & Description

Type of entry: Product & Service
Category: Cosmetics & Beauty, Toiletries
Advertiser: OLD SPICE
Product/Service: OLD SPICE FRESH COLLECTION
Agency: WIEDEN+KENNEDY Portland, USA
Advertiser OLD SPICE
Product OLD SPICE FRESH COLLECTION
Entrant WIEDEN+KENNEDY Portland, USA
1 of 2 Campaign
Type of Entry: Product & Service
Category: Cosmetics & Beauty, Toiletries
Title: HEART TOKENS
Advertiser/Client: OLD SPICE
Product/Service: OLD SPICE FRESH COLLECTION
Entrant Company: WIEDEN+KENNEDY Portland, USA
DM/Advertising Agency: WIEDEN+KENNEDY Portland, USA

Brief Explanation
The scents of Old Spice have the power to transform the otherwise ordinary driving commute of gift-giver females into an extraordinary journey. This campaign shows how when ladies give the gift of Old Spice, their men smell like the love adventure that they have always dreamed of.