WINDOWS DOWN, MOODS UP by Wieden + Kennedy Portland for Old Spice

Adsarchive » Radio » Old Spice » WINDOWS DOWN, MOODS UP

WINDOWS DOWN, MOODS UP

Pin to Collection
Add a note
Industry Hygiene & Personal Care Products
Media Radio
Market United States
Agency Wieden + Kennedy Portland
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Cosmetics, Beauty & Toiletries Silver

Credits & Description

Type of entry: Product & Service
Category: Cosmetics & Beauty, Toiletries
Advertiser: OLD SPICE
Product/Service: OLD SPICE FRESH COLLECTION
Agency: WIEDEN+KENNEDY Portland, USA
Advertiser OLD SPICE
Product OLD SPICE FRESH COLLECTION
Entrant WIEDEN+KENNEDY Portland, USA
2 of 2 Campaign
Type of Entry: Product & Service
Category: Cosmetics & Beauty, Toiletries
Title: WINDOWS DOWN, MOODS UP
Advertiser/Client: OLD SPICE
Product/Service: OLD SPICE FRESH COLLECTION
Entrant Company: WIEDEN+KENNEDY Portland, USA
DM/Advertising Agency: WIEDEN+KENNEDY Portland, USA

Brief Explanation
The scents of Old Spice have the power to transform the otherwise ordinary driving commute of gift-giver females into an extraordinary journey. This campaign shows how when ladies give the gift of Old Spice, their men smell like the love adventure that they have always dreamed of.