SCRATCHES by Atletico International Berlin for Allianz

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SCRATCHES

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Industry Insurance
Media Radio
Market Germany
Agency Atletico International Berlin
Creative Director Waldemar Konopka
Account Supervisor Sarah Solfrian
Production Studio Funk
Producer Andy Schlegel
Account Supervisor Carsten Riechert
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: ALLIANZ DEUTSCHLAND
Product/Service: OLD-TIMER INSURANCE
Agency: ATLETICO INTERNATIONAL BERLIN
Creative Director: Waldemar Konopka
Scriptwriter: Christopher Hoene/Pieter Blume
Account Supervisor: Carsten Riechert/Sarah Solfrian
Production Company: STUDIO FUNK, Berlin, GERMANY
Producer: Andy Schlegel
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ATLETICO INTERNATIONAL BERLIN, Berlin, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Vinyl record playing - skips, jumps and pops ANN: Insure your oldie against scratches. The Allianz Old-Timer Insurance. Find out more at Allianz.de. SFX: Allianz mnemonic ANN: Hopefully Allianz.

Full script of the ad in the original language
SFX: Vinyl record playing - skips, jumps and pops ANN: Versichern Sie ihren Oldie gegen Kratzer. Mit der Allianz Oldtimer Versicherung. Mehr unter www.allianz.de. SFX: Allianz mnemonic ANN: Hoffentlich Allianz.

Brief Explanation
Objective : Create awareness for the relatively unknown product 'Allianz Old-Timer Insurance' among old-timer owners (an 'old-timer' is a classic car), and to clarify the simple fact that it quickly helps in case of scratches. Solution: Old-timer owners do not only love ‘oldie cars’ – they're mostly into ‘oldie music’ as well. We've created an oldie from an LP that is full of scratches, to point out that old things are just too beautiful to not be insured against such damage.