Opel Radio TAI CHI by Net#work BBDO Johannesburg

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TAI CHI

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Industry Cars, Automotive products, services and accessories
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Director Asheen Naidu
Creative Director Julian Watt, Mike Schalit
Account Supervisor Candice Shortt
Released April 2004

Credits & Description

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Creative Director: Mike Schalit/Julian Watt
Scriptwriter: Asheen Naidu/Marion Bryan
Agency Producer: Lindi Parsons
Account Supervisor: Candice Shortt
Advertiser's Supervisor: Peter Whale
Director: Asheen Naidu
Sound Engineer: Paul Baxter


Script in English

SFX: Calm, soothing oriental music under.

MV (Calm, soothing voice): Tai Chi. An ancient study in the art of health and longevity. A series of gentle movements and breathing techniques, that would even put a raging rhino in heat, to sleep. Feel your eyelids twitch as boredom penetrates your every nerve. Thoughts of “Why the hell did I sign up for this crap?” gently shimmy against the boundaries of your brain-numbed skull. As the limbs in your body fall asleep one after the other, look around at the sea of slow motion idiots that surround you. This is no way to spend a Tuesday evening. Life wasn’t meant to be lived this slowly.

(music cut)

VO: This message was brought to you by the Opel Performance Centre. Makers of the new 147kW Astra OPC. Astra OPC. Doesn’t do Tai Chi. Doesn’t do slow.