Opel Radio ONE LEG SHORTER by Net#work BBDO Johannesburg

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ONE LEG SHORTER

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Industry Cars, Automotive products, services and accessories
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Creative Director Graeme Jenner, Julian Watt, Donovan Goliath
Account Supervisor Kyle Wilding
Released November 2005

Credits & Description

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Creative Director: Julian Watt/Graeme Jenner
Scriptwriter: Shane Durrant/Graeme Jenner
Agency Producer: Tanja Rae
Account Supervisor: Kyle Wilding
Sound Engineer: Theo Potgieter


Script in English

SFX: Knight Rider music

VO: One car, one man, one leg a little shorter than the other. But he’s a
little sensitive so try not to mention it. What you can mention though is his
awesome opel corsa hatch. When describing his corsa hatch, David uses
what he likes to call the ‘4 s’s’: Spacious, Sportish, Stylish and Ssssflexible. It’s
standard with ABS, Dual airbags, MP3 Player and Aircon. And it’s probably the most
technologically advanced automotransporter on the face of the moon. Just kidding, the moon doesn’t have a face. You could own a 1.4 sport too for only R112 900.

Brief Explanation

Hofmeyer is a popular, if not typical, South African surname. All quirky made up words are
intentional