Opel Radio IT GUY by Net#work BBDO Johannesburg

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IT GUY

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Industry Cars, Automotive products, services and accessories
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Director Graeme Jenner, Donovan Goliath
Creative Director Mike Schalit
Released May 2004

Credits & Description

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Creative Director: Mike Schalit
Scriptwriter: Graeme Jenner
Agency Producer: Lindi Parsons
Director: Graeme Jenner
Sound Engineer: Dave Harris


Script in English

Raj1: Ello dere ladies!, Raj1 here, and unfortunately my brother Raj2 cannot be here because he’s slaving away fixing our computer at home, because of our useless IT guy. Don’t you hate IT guys? You just leaving a message for them all day, they never getting back to you and den you phoning dem you saying “Hello” “Hello IT Guy!” and he’s saying “What’s wrong?” and you say “My computers broken” and he’s saying to you “What’s wrong with it?” and yous like “Well if I knew dat I wouldn’t be phoning you IT Guy now WOULD I?” and den he says to you “Have you tried restarting?” Why do dey always say dat? “Have you tried restarting?” I don’t know. Da point is I’m not using da stupid IT guy anymore, I’s using my brother Raj2 to fixing our computer so we can log straight back on to www.corsalite.co.za which is our new website with the webcams in our house and you can come and look at us in da toilet and in da rajcuzzi and everywhere else. Come and have a good time. Thank you very much. Goodbye, IT Guy. Corsa Lite. Da lite side of da internet.
Brief Explanation

The humour in this ad campaign comes from the fact that these are established cult characters in South Africa and that no scripts are ever written and the scenarios are just ad-libbed impromptu in the studio. Having said that, we have tried to transcribe them for you as true to the accent as we can, but obviously a lot of the humour from the delivery is lost.