Opel Radio Lullaby [english] by Scholz & Friends Hamburg

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Lullaby [english]

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Industry Cars
Media Radio
Market Germany
Agency Scholz & Friends Hamburg
Director Willy Kaussen
Executive Creative Director Niels Alzen
Art Director Rod Henriques
Released May 2012


London International Awards 2012
Radio Automotive Bronze Winner

Credits & Description

Entrant: Scholz & Friends, Hamburg
Opel Insignia - "Lullaby"
Corporate Name of Client: Adam Opel AG
Client Account Directors: Tomás Caetano/ Mark Niedzballa
Agency Account Directors: Sarah Kircher/ Markus Neumann
Radio Station: Alster Radio
Agency: Scholz & Friends, Hamburg
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Niels Alzen
Creative Director: Willy Kaussen
Art Director: Rod Henriques
Production Company: Hastings Audio Network, Hamburg
Director: Willy Kaussen
Audio Engineer: Oscar Meixner
Music Composer: Johannes Brahms
Song Title: Wiegenlied
Scriptwriter: Christiano Rocco
Strategic Planning: Dr. Percy Smend
Description of the Project
Objective: Advertise the new safety features in the Opel Insignia.
Concept: A radio commercial that catches the drivers attention by showing the safety features right in front of their eyes.
Target Audience: Well educated drivers between 30 and 45 years with an over the average income.