Orf-enterprise & Rms Radio SPOON by Lowe GGK Vienna

SPOON

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Advertising & Communication
Media Radio
Market Austria
Agency Lowe GGK Vienna
Creative Director Nikolaus Leischko
Released December 2008

Credits & Description

Advertising Agency: LOWE GGK, AUSTRIA, Vienna
Creative Director: Nikolaus Leischko
Creative Director: Nikolaus Leischko
Scriptwriter: Nikolaus Leischko

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Prison. Spoon. Tunnel. Years. Breakthrough. Sunshine. Prison yard.

ANN: You've got a story in your mind?
Well, then you just found out, what a radio ad actually can do.Full script of the ad in the original language
MVO: Gefängnis. Löffel. Tunnel. Jahre. Durchbruch. Sonnenlicht. Gefängnishof.

ANN: Sie haben eine Geschichte im Kopf?
Tja, dann haben Sie gerade entdeckt, was Radiowerbung alles kann.
Brief Explanation

Task: To search for a radio campaign to promote the medium radio and to find the answer to the question: how to achieve a positive mood on the radio to promote radio advertising as an exciting and creative medium?

Idea: Stories start in your mind.

Realisation: Stories are reduced to the core, complete sentences have been removed and only keywords are used. But despite the reduction of words, our imagination develops a story with each additional keyword.