Taco Bell Radio SUNDAY by Garnier BBDO San Jose

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Industry Fast food outlets & restaurants
Media Radio
Market Costa Rica
Agency Garnier BBDO San Jose
Director Natalia Alvarado
Executive Creative Director Mauricio Garnier
Producer Mauricio Fallas, Beatriz Cordero
Account Supervisor Rosario Castro
Production La Terminal
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: TACO BELL
Executive Creative Director: Mauricio Garnier
Creative Director: Mauricio Fallas
Scriptwriter: Beatriz Cordero
Agency Producer: Beatriz Cordero/Mauricio Fallas
Account Manager: Rosario Castro
Account Supervisor: Rosario Castro
Advertiser's Supervisor: Maria Laura Manendez
Production Company: LA TERMINAL, San Jose, COSTA RICA
Director: Natalia Alvarado
Producer: Beatriz Cordero/Mauricio Fallas
Sound Studio: Luis Murillo
Sound Engineer: Luis Murillo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GARNIER/BBDO, San José, COSTA RICA

SFX: Tape rewinding FVO: Hello I’m Sunday, hehe, yes. Um, after quite some time, I have discovered my problem. Hummmm... here it goes... I’m the day when everything’s packed. Because of me, the car parks, the shopping malls, the cinemas, mass, the restaurants... There’s no space anywhere! SFX: Tape stops ANN: Did you hear that Monday? Are you convinced now? Do you now realise that you are better than you think? You are the only one that has the Taco Bell promotion of four tacos for one thousand colones, and many people love you for that.

Full script of the ad in the original language
SFX: Tape rewinding FVO: Hola. Soy el Domingo, jeje, sí. Eh, después de mucho tiempo he descubierto mi problema. Ehm... aquí va: soy el día que todo está más lleno. Por mí, los parqueos, los centros comerciales, los cines, las misas, los restaurantes... No hay campo en ninguna parte! SFX: Tape stops ANN: Oíste Lunes... ¿ya te convenciste? Te das cuenta de que sos mejor de lo que parecés. Sólo vos tenés la promoción de cuatro tacos originales a mil colones en Taco Bell y muchos, muchos te aman por eso.

Brief Explanation
Taco Bell was having trouble with Monday because on this day people usually decide to save money by taking lunch from home. Sales on this day were worrying. So, Taco Bell decided to make a promo of four original tacos for one thousand colones. We made a campaign of radio teasers in which each day of the week confessed its defects, and in the last spot, played on a Monday, we presented the promo. After this, the individual spots were aired with the sales line included. We also opened a Twitter account so that Monday could demonstrate that he was better than he seemed, thanks to the promo from Taco Bell.