Taco Bell Radio WEDNESDAY by Garnier BBDO San Jose, La Terminal

Adsarchive » Radio » Taco Bell » WEDNESDAY


Pin to Collection
Add a note
Industry Fast food outlets & restaurants
Media Radio
Market Costa Rica
Agency Garnier BBDO San Jose
Director Natalia Alvarado
Executive Creative Director Mauricio Garnier
Producer Mauricio Fallas, Beatriz Cordero
Account Supervisor Rosario Castro
Agency La Terminal
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: TACO BELL
Executive Creative Director: Mauricio Garnier
Creative Director: Mauricio Fallas
Scriptwriter: Beatriz Cordero
Agency Producer: Beatriz Cordero/Mauricio Fallas
Account Manager: Rosario Castro
Account Supervisor: Rosario Castro
Advertiser's Supervisor: Maria Laura Manendez
Production Company: LA TERMINAL, San Jose, COSTA RICA
Director: Natalia Alvarado
Producer: Beatriz Cordero/Mauricio Fallas
Sound Studio: Luis Murillo
Sound Engineer: Luis Murillo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GARNIER/BBDO, San José, COSTA RICA

SFX: Tape rewinding MVO: Hmm, ok, I am Wednesday, Wednesday, yes, yes Wednesday. Wednesday, yes, yes, Wednesday. Erm... and I have come to realise that I have some, well, defects. Well, for example: you see, everyone says I’m the confused day of the week. But I don’t think so, well, yes but well, the confused day of the week. Why? Because sometimes I think I’m closer to Friday than to Monday? Or because sometimes I identify more with Monday than I do with Friday? Whatever! I don’t know, but people say to me, 'what a confused day' and when they say confused I know they’re referring to me, and I... I can't take... SFX: Tape stops ANN: Did you hear that Monday? Are you convinced now? Do you now realise that you are better than you think? You are the only one that has the Taco Bell promotion of four tacos for one thousand colones, and many people love you for that.

Full script of the ad in the original language
SFX: Tape rewinding MVO: Eh... bueno, yo soy el.... el Miércoles, el Miércoles, sí. Y... el Miércoles, sí. Y he llegado a reconocer que tengo algunos defectos. Bueno, por ejemplo: diay la gente me dice que soy el día atravesado de la semana. Y yo creo que no, o sea, sí pero, o sea, atravesado de la semana. ¿Por qué? Porque a veces pienso que estoy más cerca del viernes que del lunes. O a veces me siento más identificado con el lunes que del viernes. En fin, yo no sé, pero la gente me dice que día más atravesado y atravesado se están refiriendo a mí, yo... SFX: Tape stops ANN: Oíste Lunes... ¿ya te convenciste? Te das cuenta de que sos mejor de lo que parecés. Sólo vos tenés la promoción de cuatro tacos originales a mil colones en Taco Bell y muchos, muchos te aman por eso.

Brief Explanation
Taco Bell was having trouble with Monday because on this day people usually decide to save money by taking lunch from home. Sales on this day were worrying. So, Taco Bell decided to make a promo of four original tacos for one thousand colones. We made a campaign of radio teasers in which each day of the week confessed its defects, and in the last spot, played on a Monday, we presented the promo. After this, the individual spots were aired with the sales line included. We also opened a Twitter account so that Monday could demonstrate that he was better than he seemed, thanks to the promo from Taco Bell.