Ovation Vocal Specialist: Pop by TBWA Kuala Lumpur, WASP for Ovation Vocal Specialist

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Ovation Vocal Specialist: Pop

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Industry Business equipment & services
Media Radio
Market Malaysia
Agency TBWA Kuala Lumpur
Executive Creative Director Jeff Orr
Agency WASP
Released July 2012

Credits & Description

Category: Business equipment & services
Brand: Ovation Vocal Specialist
Agency: TBWAKuala Lumpur
Country: Malaysia
It has been said that good singers can sing anything, including the phone book. TBWAKuala Lumpur took this thought as the creative premise for the new radio campaign for Ovation Vocal Specialist by getting the students to sing the telephone book for a recently launched radio campaign.

Category: Business equipment & services
Client: Ovation Vocal Specialist
Agency: TBWAKuala Lumpur
Production: WASP
Country: Malaysia
Executive Creative Director: Jeff Orr
Creative Director/ writer: chow kok keong
Associate CD / Copywriter: Tan Jit Seng
Brand Management: Aaron Cowie / Shaun Tay
A/V Producer: Stephanie Ooi
Audio House Producer: Raymund Wee Kin Mun
Audio House: WASP Studio Sdn Bhd
Music Composers: Ahmad Adam bin Ismail / Michelle Lee Cheu Ee
Singers: Michelle Lee Cheu Ee / Jingles Derek