CURABLE by DDB Vancouver, Wave for Pacific Blue Cross

CURABLE

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Industry Insurance
Media Radio
Market Canada
Agency DDB Vancouver
Creative Director Cosmo Campbell, Dean Lee
Producer Craig Zarazun
Agency Wave
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: PACIFIC BLUE CROSS
Product/Service: HEALTH INSURANCE
Agency: DDB CANADA/VANCOUVER
Creative Director: Dean Lee/Cosmo Campbell
Scriptwriter: Jeff Galbraith/Daryl Gardiner
Agency Producer: Sue Bell
Account Manager: Scott Barr
Production Company: WAVE SOUND PRODUCTIONS, Vancouver, CANADA
Director: Craig Zarazun
Producer: Craig Zarazun
Sound Studio: Wave Productions
Sound Engineer: Craig Warrian
Other Credits: Associate Creative Director: Daryl Gardiner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CANADA/VANCOUVER, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Heart monitor MVO: Hello there. I’m Doctor Nigel Bilkington, Chief of Medicine at General American Hospital. Now, you’ve have been placed under quarantine with a rare, exotic disease but the good news is that it is billable. My mistake, I meant to say that your rare, exorbitantly-priced disease is curable. It’s not billable, obviously, because you’ll have to pay up front but don’t worry, we’re going to get rid of your cash. Sorry, we’re going to get rid of your rash! ANN: Planning a trip to the US? Call Pacific Blue Cross and get travel insurance by the name trusted around the world. Phone 1-800-USE-BLUE.