OKAY by DDB Vancouver, Wave for Pacific Blue Cross

OKAY

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Industry Insurance
Media Radio
Market Canada
Agency DDB Vancouver
Creative Director Cosmo Campbell, Dean Lee
Producer Craig Zarazun
Agency Wave
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: PACIFIC BLUE CROSS
Product/Service: HEALTH INSURANCE
Agency: DDB CANADA/VANCOUVER
Creative Director: Dean Lee/Cosmo Campbell
Scriptwriter: Jeff Galbraith/Daryl Gardiner
Agency Producer: Sue Bell
Account Manager: Scott Barr
Production Company: WAVE SOUND PRODUCTIONS, Vancouver, CANADA
Director: Craig Zarazun
Producer: Craig Zarazun
Sound Studio: Wave Productions
Sound Engineer: Craig Warrian
Other Credits: Associate Creative Director: Daryl Gardiner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CANADA/VANCOUVER, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Heart monitor MVO: Hello there. I’m Doctor Nigel Bilkington, Chief of Medicine at General American Hospital. Now, you were in a bad accident but the good news is you’re going to overpay. Pardon, what I meant to say was you’re going to be okay. So I’m sure you’ll be overcharged - discharged, discharged - soon, but you might be poor for a while. Sore! Sore for a while! ANN: Planning a trip to the US? Call Pacific Blue Cross and get travel insurance by the name trusted around the world. Phone 1-800-USE-BLUE.