DOG GONE by Moynihan Russell for Paddy Power

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Industry Culture, Leisure & Sport, Website
Media Radio
Market Ireland
Agency Moynihan Russell
Executive Creative Director Pearse Mccaughey
Creative Director Alan Kelly
Released February 2008

Credits & Description

Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Executive Creative Director: Pearse Mccaughey
Creative Director: Alan Kelly
Scriptwriter: Alan Kelly
Agency Producer: Claire O'Doherty

Script in English

SFX: Piano music

MVO: There’s no sadder time in a pet lover’s life than when their dog dies. The trip home from the vet’s can be heart breaking.
Let Dog Gone take care of that for you.

At Dog Gone, we’ll take your dog for its last walk. Play fetch, or one more shampoo for old times sake, before we’ll pop off to the vets and see that your doggie gets the perfect send off to the big kennel in the sky.

Dog Gone. Remember the good times and not that awkward end bit...
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Brief Explanation

When listeners clicked on they saw the following message: 'This is a Paddy Power bluff. Bluffing is essential when playing poker.' They then got clicked through to