RED by Lowe Johannesburg for Paints

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RED

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Industry Household maintenance & pet products, Paints, Paint Brushes, Adhesives
Media Radio
Market South Africa
Agency Lowe Johannesburg
Executive Creative Director Rui Alves
Creative Director Eoin Welsh
Producer Juliet Curtis
Account Supervisor Sylvia Swart
Production FREQ'NCY
Producer Leanne Oldred
Released July 2010

Credits & Description

Category: Household
Advertiser: MEDAL PAINTS
Product/Service: PAINTS
Agency: LOWE BULL
Executive Creative Director: Rui Alves
Creative Director: Eoin Welsh
Scriptwriter: Matthew Berge/Christopher Charoux
Agency Producer: Juliet Curtis
Account Manager: Xavier Marot
Account Supervisor: Sylvia Swart
Production Company: FREQ'NCY, Johannesburg, SOUTH AFRICA
Producer: Juliet Curtis/Leanne Oldred
Sound Studio: Freq'ncy
Sound Engineer: Jo Darling-Risi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE BULL, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Listen to this. SFX: Office ambience; phone ringing MVO1: Hi, I’m the new guy. MVO2: Hey Jeff, welcome, we’ve been expecting you. How’re things? MVO1: Okay, but to be honest, its bit hot in this place, maybe the air-con needs fixing? MVO2: Not gonna happen. ANN: Now the same thing, in red: SFX: Raging inferno; screaming MVO1: Hi, I’m the new guy. MVO2: Jeff, welcome, we’ve been expecting you. How are things? MVO1: OK, but to be honest, it's a bit hot in this place, maybe the air-con needs fixing? MVO2: Not gonna happen. ANN: If a colour can make something sound wicked, imagine how it can make it look. Medal Paints. The right colour matters. Visit medalpaints.co.za

Brief Explanation
The intention of each of these radio spots was to show how, tonally, an entire audio situation can change when associated with a certain colour. This was done to highlight the brand positioning of Medal Paints – The right colour matters.