Foodstuffs Radio Pak'n save: Meet the meat of your dreams by DraftFCB Auckland

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Pak'n save: Meet the meat of your dreams

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Industry Grocery and Other foods
Media Radio
Market New Zealand
Agency DraftFCB Auckland
Regional Executive Creative Director James Mok
Executive Creative Director Regan Grafton
Art Director Kelly Lovelock, Antony Bell
Copywriter Adam Taylor, Peter Vegas
Released September 2011

Awards

Caples Awards 2012
Other Media Radio and Podcast Bronze

Credits & Description

Category: Food
Brand: PAK'nSAVE
Agency: DraftFCB Auckland
Country: New Zealand
PAKânSAVE is New Zealandâs cheapest supermarket chain. Their low prices and low priced ads are a hit with Kiwis. But when youâre constantly banging on about your low costs you need to find new ways to get cut through. For PAKnâSAVEâs meat sale DraftFCB Auckland created a campaign that re-ignited the Kiwi love affair with meat and also reaffirmed PAKnâSAVEâs passion for low prices. Meat Lovers Week - Where you can meet the meat of your dreams⦠for less. And when lonely carnivores called the 0800 number, real meat was waiting to talk to them.

Category: Food
Client: PAK'nSAVE
Agency: DraftFCB Auckland
Country: New Zealand
Executive Creative Director: Regan Grafton
Art Director: kelly lovelock
Art Director: Antony Bell
Copywriter: peter vegas
Copywriter: adam taylor
Agency Producer: Monique Hawkins
Regional Executive Creative Director: James Mok
Account Director: Dominic Henshall
Account Manager: Crystal Clark
Account Executive: Ida Levick
Sound Studio: Liquid Studios
Phone support: Chris Allen