|Industry||Health & Pharmaceutical Products|
|Agency||JOE PUBLIC Johannesburg|
|Chief Creative Officer||Pepe Marais|
|Executive Creative Director||Roanna Williams|
|Art Director||Stephanie Hunetr|
Credits & Description
Panado® is the tried and trusted choice of South African GP's for the effective relief of headaches, pain and fever. They wanted to communicate that their paediatric range, ‘Panado® Paediatric’ is specifically formulated for children. Using the well known tvc series – Game of Throne, Breaking Bad and Living Dead – we descibe these shows in a way that is appropriate for children. Because we all know that kids cannot take the same dose as adults.