|Industry||Health & Pharmaceutical Products|
|Agency||JOE PUBLIC Johannesburg|
|Chief Creative Officer||Pepe Marais|
|Executive Creative Director||Roanna Williams|
|Art Director||Stephanie Hunetr|
Credits & Description
Panado is the tried and trusted choice of South African GP's for the effective relief of headaches, pain and fever. They wanted to communicate that their paediatric range, 'Panado Paediatric' is specifically formulated for children. Using the well known tvc series – Game of Throne, Breaking Bad and Living Dead – we descibe these shows in a way that is appropriate for children. Because we all know that kids cannot take the same dose as adults.