Dose of Thrones by JOE PUBLIC Johannesburg for Panado

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Dose of Thrones

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Industry Health & Pharmaceutical Products
Media Radio
Market South Africa
Agency JOE PUBLIC Johannesburg
Chief Creative Officer Pepe Marais
Executive Creative Director Roanna Williams
Art Director Stephanie Hunetr
Copywriter Dan Parmenter
Released August 2017

Credits & Description

Panado is the tried and trusted choice of South African GP's for the effective relief of headaches, pain and fever.  They wanted to communicate that their paediatric range, 'Panado Paediatric' is specifically formulated for children. Using the well known tvc series – Game of Throne, Breaking Bad and Living Dead – we descibe these shows in a way that is appropriate for children. Because we all know that kids cannot take the same dose as adults.
Media: Radio
Category: Health & safety
Client: Adcock Ingrams/ Panado Paediatric
Agency: Joe Public Johannesburg
Country: South Africa
Sound Engineer: Lorens Persson
Executive Creative Director: Roanna Williams
Chief Creative Officer: Pepe Marais
Chief Creative Director: Xolisa Dyeshana
Art Director: Stephanie Hunetr
Copywriter: Dan Parmenter
Agency Producer: Natalie Sutton